ESSA

ESSA

James Saligari

James Saligari

The Rise and Fall of the Advertising Model – The Adblocker Problem

By · September 17th, 2019

If I asked you whether you’ve had an adblocker installed on your devices at some point, you’d probably look at me as if I’d asked whether the sky was blue. After all, who wants to be interrupted in the middle of a video with the sixteenth Grammarly ad in a row; it’s as if they […]

Are Consumers Really Rational?

By · May 26th, 2019

Much of consumer choice theory relies on the notion of individuals as economic agents; that is, beings of absolute rationality who don’t struggle with everyday problems like self-control and decision-fatigue. These agents conduct marginal analysis to extract every drop of wellbeing from seemingly routine decisions. In the late 70s, however, psychologists began to interfere with […]

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