The Rebound Effect: Shocking (In)Efficiency
One would think that more efficient use of resources leads to less of those resources being consumed. Quite the opposite happens. Joel Lee investigates this paradox.
One would think that more efficient use of resources leads to less of those resources being consumed. Quite the opposite happens. Joel Lee investigates this paradox.
Consumerism is the tendency to gratify oneself and consume in ever increasing amounts.