In my previous article I looked at how prevalent academic cheating is for college athletes in revenue-generating sports. The situation stems from pressure applied on student athletes by both coaches and academic counsellors, including subtle endorsement of sport over study and course plans arranged without consulting students’ preferences. The pressure in turn comes from the lucrative business of college football and basketball. Head coaches, assistant coaches and support staff receive the largest share of revenue from college football programs, while students, as amateur players, are not allowed to be paid a salary.
Can consultants save universities?
Alice He discusses the merits of universities hiring external consultants to streamline operations.