Whether it is in your morning latte or your afternoon treat, matcha has quietly become a staple in many diets. But as demand grows and supply tightens, this green tea powder is teaching us a lot more than just how to stay satiated – here is what global shortage of matcha reveals about scarcity in our modern world.
Is green the new gold? Being sustainable is glorious in name, but what is the cost for companies? This article explores how and when companies balance profit and planet.