From Cherry blossom green tea latte to vegetable juice, there’s been more than 300 flavours of kit-kat in Japan in the last 25 years. Is this variety really worth it for firms?
It’s midnight and you’re up scrolling on TikTok, unable to stop. You’ve seen an ad for a jewellery business, a political conspiracy theory and a compilation of cat videos. It’s late, so you close the app, guilty and glazed over.
That wasn’t just a regular scroll- it was a transaction. A productive input in the economy. The foundation for an attention economy.