From Cherry blossom green tea latte to vegetable juice, there’s been more than 300 flavours of kit-kat in Japan in the last 25 years. Is this variety really worth it for firms?
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It’s midnight and you’re up scrolling on TikTok, unable to stop. You’ve seen an ad for a jewellery business, a political conspiracy theory and a compilation of cat videos. It’s late, so you close the app, guilty and glazed over. That wasn’t just a regular scroll- it was a transaction. A productive input in the economy. The foundation for an attention economy.
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Whether it is in your morning latte or your afternoon treat, matcha has quietly become a staple in many diets. But as demand grows and supply tightens, this green tea powder is teaching us a lot more than just how to stay satiated – here is what global shortage of matcha reveals about scarcity in our modern world.
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What if people aren’t the rational decision-makers economics once assumed them to be? This article explores how behavioural economics challenges traditional theories by revealing the hidden biases, habits, and heuristics that shape our everyday choices—from supermarket aisles to energy bills—and how these insights are used by both businesses and governments to influence behaviour.
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Nudging children: An ethically questionable method to compound returns to nudges? On a recent trip to Singapore, I came across...
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