Luxury Retail

  • ESSA Admin
  • Posted by ESSA Admin
March 28, 2025

In a world where exclusivity drives desire, scarcity is not just a market condition—it's a carefully orchestrated strategy. Companies like Burberry and Nike have mastered the art of artificial scarcity to not only heighten demand but also elevate their products to symbols of status and prestige. This strategy, while profitable, raises important ethical and environmental questions. Dive into how scarcity shapes both markets and mindsets.

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