Whether you realised it or not, you’ve likely walked past a Labubu dangling from someone’s bag. On the train, at university, at work, they're everywhere. Long lines in front of Pop Mart’s stores upon news of Labubu restocks or releases, and even fights breaking out, are common - all in hope of securing a limited collectible before they sell out. In fact, Pop Mart, the Chinese company behind the Labubu franchise, has sold $670 million worth of related products this year, surpassing iconic US toy lines Barbie and Hot Wheels. Pop Mart’s total revenue more than doubled in 2024, with sales boosted by over 1,200%. Why is everyone suddenly obsessed with this plush monster bag charm, and how does the supply and demand of Labubus impact consumer behaviour?
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I swear I love Beabadoobee, but Spotify Wrapped got the receipts: 90% is house and Travis Scott. Lowkey hella performative - I know, but I’m going to try to mathematically(?) prove using WARP and rationalisability, that I am in fact not performative.
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What do you get when you mix contouring, capitalism and controversy? A billion dollar business empire. This family turned fame into a viable business model by turning visibility to value, clout to capital and their personal lives into a marketable empire. This article explores how the Kardashians turned selfies, scandals and SKIMS into a foolproof blueprint of generational wealth one Instagram story at a time.
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From Cherry blossom green tea latte to vegetable juice, there’s been more than 300 flavours of kit-kat in Japan in the last 25 years. Is this variety really worth it for firms?
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It’s midnight and you’re up scrolling on TikTok, unable to stop. You’ve seen an ad for a jewellery business, a political conspiracy theory and a compilation of cat videos. It’s late, so you close the app, guilty and glazed over. That wasn’t just a regular scroll- it was a transaction. A productive input in the economy. The foundation for an attention economy.
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Whether it is in your morning latte or your afternoon treat, matcha has quietly become a staple in many diets. But as demand grows and supply tightens, this green tea powder is teaching us a lot more than just how to stay satiated – here is what global shortage of matcha reveals about scarcity in our modern world.
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Is green the new gold? Being sustainable is glorious in name, but what is the cost for companies? This article explores how and when companies balance profit and planet.
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Is green the new gold? Being sustainable is glorious in name, but what is the cost for companies? This article explores how and when companies balance profit and planet.
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2025 marks another milestone as the country undergoes government reforms and shifts their budget concentration to infrastructure development to target higher economic growth. The question is how has this transition impacted Vietnam’s short and long-term economic prospects?
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What if people aren’t the rational decision-makers economics once assumed them to be? This article explores how behavioural economics challenges traditional theories by revealing the hidden biases, habits, and heuristics that shape our everyday choices—from supermarket aisles to energy bills—and how these insights are used by both businesses and governments to influence behaviour.
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