From Cherry blossom green tea latte to vegetable juice, there’s been more than 300 flavours of kit-kat in Japan in the last 25 years. Is this variety really worth it for firms?
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Whether it is in your morning latte or your afternoon treat, matcha has quietly become a staple in many diets. But as demand grows and supply tightens, this green tea powder is teaching us a lot more than just how to stay satiated – here is what global shortage of matcha reveals about scarcity in our modern world.
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