• ESSA Admin
  • Posted by ESSA Admin
September 4, 2026

When you last went through a self-checkout at Woolies, were you asked to round up your bill for charity? Perhaps your $49.31 shop became $50.00, with the remaining 69 cents going to a good cause. Individually, these decisions seem almost trivial. Collectively, they can add up quickly. One Woolworths round-up campaign raised $770,000 for Foodbank in a single month, despite every individual donation being less than a dollar (Foodbank, 2026).

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