When I started to research corporate social responsiblity (CSR) a friend of mine exclaimed: “So you are studying something that does not exist!” My interest did not decrease after that, although I got many skeptical comments from some professors as well. Probably for many, the debt crisis in the Eurozone or the reasons of the financial crisis of 2007-2009 seem to be more up-to-date and crucial topics for research. Why? Because they are all about money – the key issue of the current economic paradigm.
The Rebound Effect: Shocking (In)Efficiency
One would think that more efficient use of resources leads to less of those resources being consumed. Quite the opposite happens. Joel Lee investigates this paradox.